Date:  Thursday, February 12, 2026
Time: 11:00AM (PT), 1:00PM (CT), 2:00PM (ET)

Is Your Social Media Driving New Business?

Most loan officers are active on social media — but very few use it intentionally in a way that actually supports business growth.
In today’s market, social media has evolved. It’s no longer just a lead-generation tool — it’s your digital business card, your credibility builder, and one of the fastest ways prospects, referral partners, and recruits decide whether or not they want to work with you.

In this masterclass, you’ll learn how to use social media strategically to stay relevant, build trust, and create real business momentum without feeling overwhelmed or “salesy.”

This session will focus on what’s working right now, not outdated tactics that no longer move the needle.

What You’ll Learn:

• How social media has changed — and what that means for loan officers today
• What types of content actually build trust and attract business (and what to stop posting)
• How to use stories and personal content to stay top-of-mind without overposting
• How to promote events, conversations, and opportunities in a way that feels natural
• How to use social media to strengthen relationships with past clients, referral partners, and potential recruits

If you’ve ever wondered whether your social media presence is helping or hurting your business, this masterclass will give you clarity, direction, and a simple framework you can implement immediately.