Larry Gonzales
Events from this organizer
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[MBS + The Loan Atlas] Stop Competing on Rate: How to Become the Go-To Lender for Complex Borrowers in 2026
Date: Thursday, March 19, 2026
Time: 9:00AM (PT), 11:00PM (CT), 12:00PM (ET)Stop Competing on Rate: How to Become the Go-To Lender for Complex Borrowers in 2026
Most mortgage originators are losing deals for one simple reason:
They’re competing on rate instead of competing on solutions.When Realtors already have a preferred lender and every borrower is rate shopping, it becomes nearly impossible to stand out.
But the loan officers winning right now aren’t the ones with the lowest rate.
They’re the ones who know how to structure deals other lenders can’t.
In this Loan Atlas webinar, three faculty members with a combined THREE BILLION in personal mortgage production, will show you exactly how they position programs like Non-QM, DSCR, Reverse Mortgages, and Investment Property HELOCs to become the lender Realtors call when traditional financing falls apart.