Date: Thursday, September 03, 2026
Time: 11:00 AM (PT), 1:00PM (CT), 2:00PM (ET)

Leveraging Google Reviews to Attract Clients and Agents

Reviews are no longer just a nice-to-have. In today’s market, they are one of the most powerful ways loan officers can build trust, create social proof, and stand out before a client or referral partner ever has a conversation with them.

In this master class, Tyler and Giuseppe will share how successful loan officers can use reviews more intentionally throughout the mortgage process. They will discuss how to ask for reviews, where to use them, and how to turn positive client and agent experiences into a consistent business development tool.

This session will go beyond simply collecting reviews. You’ll learn how to incorporate them into your lead follow-up, lender letters, pre-approval process, Google Business profile, social media, and referral partner communication so your reviews continue working for you long after the transaction closes.

What You’ll Learn:

● Why reviews matter more than ever in today’s mortgage market
● How to ask for reviews naturally throughout the loan process
● How to use reviews as social proof with clients, Realtors, and referral partners
● Where to incorporate reviews into your emails, lender letters, and follow-up strategy
● Why individual Google Business profiles are important for loan officers

You can’t always control when someone is ready to buy, refinance, or refer, but you can control how much trust and credibility you build before that moment happens. This master class will help you use reviews more strategically so you can attract more great-fit clients, strengthen referral relationships, and create more confidence in every conversation.